EXAMINING THE IMPACT OF LIVE STREAMING, AFFILIATE MARKETING, AND FLASH SALE PROGRAMS ON PURCHASE INTENTIONS IN THE TIKTOK SHOP: AN EMPIRICAL STUDY FOCUSED ON GENERATION Z

Examining the Impact of Live Streaming, Affiliate Marketing, and Flash Sale Programs on Purchase Intentions in the TikTok Shop: An Empirical Study Focused on Generation Z

Live streaming has become the latest strategy in marketing products as it provides consumers with a sense of experiencing direct shopping.In live streaming, sellers and buyers can interact directly through real-time video streaming.Marketing strategies involving third-party individuals, known as affiliate marketing, are engaged in marketing activit

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A cross sectional study on domestic violence following alcohol consumption against women residing in rural area of Tamil Nadu

Introduction: Domestic violence is the wilful intimidation, physical assault, battery, sexual assault, and or other abusive behaviour as part of a systematic pattern of power and control perpetrated by one intimate partner against another.From previous studies alcohol is most important cause for domestic violence among intimate partner.Women experi

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Complete androgen blockade safely allows for delay of cytotoxic chemotherapy in castration refractory prostate cancer

PURPOSE: Complete androgen blockade (CAB) does not prolong overall survival (OS) in patients with castration refractory prostate cancer (CRPC).Although there is variable clinical benefit with second-line hormone manipulation, we do not know which patients might benefit the most.OBJECTIVES: To identify clinical predictors of benefit of complete andr

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